Success in the continuously expanding digital industry relies on having an attractive and user centric website. The cost of website redesign remains a relevant point of discussion for startups and SMEs in Australia looking to increasing their online presence.
Are you a startup founder, tech executive, brilliant innovator, or expert entrepreneur, thinking about giving your website a fresh look but unsure about the cost?
Whether you are small business, SME aiming to attract more customers or an enterprise looking to strengthen your brand, a website redesign in Australia involves more than just updating the visuals. It’s about improving user experience, optimising for mobile, implementing SEO, and ensuring your site aligns with current digital trends. But how much should a website redesign cost?
Well, the average cost for website redesign in Australia could range from $5,000 and can go up to $40,000 and over. Costs can vary widely depending on the complexity of the design, the features you need, and the expertise of the development team.
So, lets break down the cost of redesigning a website, giving you a clear picture of what to expect.
What is Website Redesign?
A website redesign is more than just changing colours, fonts, and images. It is an opportunity to reevaluate the structure, content, and overall user experience of your site.
The extent of the redesign can vary widely based on your business’s needs and goals. It could be a simple rebranding, where you refresh the look and feel while keeping the basic structure intact. Or, it could be a complete theme/template overhaul, where you redesign the visual aspects of the site to match a new brand aesthetic or align with current web design trends.
Sometimes, a website redesign may require a complete rebuild. Rebuilding your website also impacts the average website redesign cost. However, the process could involves overhauling your content to meet your audience’s needs, improving branding to reflect changes in your company’s operations or market position, and reworking on the website’s template or theme to increase usability and accessibility.
Also read, what will be the UI/UX design cost in 2025.
A full rebuild may also include a technology upgrade to improve performance, scalability, and security. Therefore, it is affordable and beneficial for SMEs, and startups to partner with a leading web development company in Australia like Vrinsoft, when it comes to redesigning a website.
Web Design Market in Australia: Exciting Stats and Trends
As per the latest of IBIS World: –
- The web design services industry has enjoyed largely steady growth over recent years.
- Businesses and government sectors have spent more on web design services as users have become more reliant on online activities.
- Steady growth in the number of businesses operating in Australia has benefited companies providing web design services, as their largest market is small to medium enterprises.
Web Design Services in Australia Market Size (2024-2029)
- Industry revenue has grown at a CAGR of 0.9% over the past five years, to reach an estimated $1.4bn in 2024.
- The average concentration in the sector in Australia is 61%.
When Should You Redesign Your Website?
Knowing when to redesign a website is a big decision that requires both time and resources. Here are some signs that it may be time for a website overhaul: –
- Old and Outdated Design
If your website looks like it is from the GeoCities era and uses the Comic Sans font, it might be time for a redesign. An outdated website can make your business seem out of touch with current trends, which can affect user trust.
- Poor User Experience
User experience is a fundamental aspect of any website. If users struggle to find your site, information, or complete simple tasks, it is a clear sign that your website needs an update.
- Reduced Conversion Rates
Your website should effectively convert visitors into customers. If you notice a steady decline in conversions, it could mean that your website no longer meets your audience’s expectations or needs.
- Less Mobile Friendliness
In an era where smartphone browsing often surpasses desktop, your site needs to be mobile-friendly. You will end up losing potential customers if your site is not responding well on a smartphone screen
- Slow Loading Time
Internet users today expect fast and smooth web experiences. If your website takes a long time to load, users are likely to leave before even seeing your content.
- Insufficient SEO Performance
If your site is not ranking well on search engines, it may be due to outdated SEO practices or a lack of SEO altogether. A redesign can help improve your site’s visibility.
- Restructuring
If your business has recently undergone rebranding, your site should reflect this change. Consistency in visuals and brand messaging is important for establishing and maintaining your brand identity.
Why Website Redesign is Beneficial for Your Business?
The extent to which you will need to redesign your website depends on the goals of your business, which also affects the average cost of website redesign.
So, if your aim is simply to change your branding, you may only need to make basic modifications such as altering images, font style, colour palette, etc. However, if you are looking to change your entire business or marketing strategy, you may require a high level of customisation and additional functionalities.
One of the most essential reasons for redesigning a website is when a company is looking for a rebranding to increase traffic to their site. For this, they will need flexible and easy-to-use website-building tools to customise pre-designed tools or create one from scratch. Through rebranding, you can implement updated branding styles and guidelines to better meet the needs of your audience.
Redesigning is also important for driving more traffic to your site by improving its search engine ranking. In website redesign services, one effective method for achieving this is by altering the content strategy and adding a blogging section to the website.
Research shows that a website featuring a blogging section has an almost 434% higher chance of ranking highly on search engines. By incorporating targeted keywords into the website’s service pages and blogs, one can improve their site’s ranking compared to their competitors, leading to better growth opportunities.
Also, by adding functionalities and proper call-to-action buttons, more visitors to your website can be converted into leads. Therefore, it is important for a startup or enterprise to approach the website redesign process with a clear vision and strategies in mind.
How Much Does It Cost to Redesign a Website in Australia?
Overall, the average cost to redesign a website in Australia can start from $5,000 and can go up to $40,000 and over depending on the type of website.
The table below reflWebsite Type refects the average website redesign cost breakdown in Australia: –
| Website Type | Average Cost Range (AUD) |
|---|---|
| eCommerce Site | 10,000 - 100,000+ |
| Corporate Web Apps | 5,000 - 50,000+ |
| Landing Pages | 1,000 - 5,000 |
| SaaS Web Apps | 10,000 - 100,000+ |
| Blog Websites | 2,000 - 10,000 |
| WordPress Website | 1,000 - 20,000+ |
Note: The cost of a website redesign in Australia can vary significantly based on different factors. So, let’s have a look at the factors that affect the cost of website redesign in Australia.
Also, checkout, how much does a website development cost in Australia.
Factors Influencing Website Redesign Cost in Australia
The extent of changes needed plays a pivotal role in determining costs. A simple refresh involving cosmetic updates will be more affordable than a comprehensive overhaul of design and content. Now let’s understand about the main factors that influence the cost for website redesign in Australia: –
1. A simple website with few pages will obviously cost less than a complex eCommerce site with hundreds of products.
If you have an e-commerce website and want to redesign it with Shopify, check out this post: How much does Shopify Plus eCommerce website development cost in Australia
2. Building a small business website is different from developing an online store or a portal. Different types of sites require different levels of investment.
3. Every business has unique goals and objectives. Some may require more functionality than others, which will impact the overall pricing of website design.
4. If you need a completely custom website, you can expect to pay more than if you were to use a pre-built theme or pre-made templates.
5. Incorporating SEO best practices during a redesign can impact costs. It involves optimising site structure, content, and meta tags to improve search engine visibility.
6. Web design projects often require a team of designers, developers, and marketers to be completed. The larger and more experienced the team, the higher the web design pricing.
7. After your website is live and running, you will need to budget for ongoing support and maintenance. It may include software updates, security updates, content management, and website hosting.
8. Redesigning a website on a different CMS (e.g., WordPress, Shopify) compared to the current one can affect costs. Migration and customisation efforts can vary significantly.
Tips for Choosing the Right Website Design Company in Australia
When selecting a website design company in Australia, it is important to go through a careful evaluation process. Follow these tips to partner with a reliable web design agency: –
- Review past projects to assess the quality, creativity, and versatility of their designs.
- Gather feedback from previous clients about project management, communication, and results.
- Make sure that the agency provides a detailed breakdown of costs and is transparent about pricing models.
- Evaluate the agency’s expertise in modern design trends, CMS platforms, and technologies.
- Check the company’s communication channels and post-launch support offerings.
Wrapping It Up: How Much Does Website Redesign Cost
The cost of website design in Australia varies, and it depends on your business goals and the return on investment you are aiming for.
Numerous factors influence the cost, but there are options available at different price points. Depending on the scope of work and the experience of the web designer or design agency, you can expect to pay anywhere from $5,000 to $40,000 for a website.
Custom-designed websites offer many benefits for your business, so it is essential to consider the advantages before making a decision. So, join hands with a leading website development company in Australia Like Vrinsoft to explore the right options for your business.
Why Choose Vrinsoft to Redesign Your Website in Australia
Redesigning your website with Vrinsoft is an investment that pays off, especially for SMEs, startups and enterprises in Australia.
Vrinsoft Pty Ltd is the best website design agency in Australia. We are a prominent website development company with a team of dedicated development experts who are skilled in software and web development services. They have worked with a variety of global clients, including InstruShare, Quick2Drop, AimWell, Free from Lifestyle, etc helping them achieve their ambitious website and software development goals.
Whether you are looking to improve user experience, increase your SEO rankings, or integrate the latest technologies, we have the expertise to deliver results.
Don’t let an outdated website slow your business down!
Contact us today and let’s discuss how we can redesign your website to better serve your business goals and connect with your audience effectively.
FAQs: Website Redesign Cost
Q: How much does it cost to redesign a website in Australia?
The average cost for website design in Australia ranges from $5,000 to $35,000 or more. The total cost depends on factors such as the type of website, design, quality, and SEO considerations. For eCommerce website development, the cost is approximately $15,000 to $40,000 or more.
Q: How much do website designers charge per hour in Australia?
Web designers and developers charge different rates depending on the project scope and their experience. Usually, freelancers charge around AUD$80-$100 per hour, while seasoned web developers from Vrinsoft charge approximately AUD$120-$180 per hour. These rates vary based on the skills and expertise of the designer or developer.
Q: How much does a custom WordPress website cost in Australia?
The average WordPress website redesign cost can vary from $5,000 to $20,000, depending on the required features and functionality. Ongoing support and maintenance costs in Australia range from $100 to $400 per month.
Q: How long does it take to redesign a website?
The average time for a successful custom website design process at Vrinsoft is about 4 to 8 months. While every company’s website redesign process will differ, it will take some time from initial concept to launch if you want to do it right.
